We’re entering the era of email marketing—and believe me, it’s never been more thrilling. From unleashing the creative potential of AI tools like Claude to cracking the code of cold emails that close million-dollar deals, we’re dismantling the tactics that will keep your inbox game in top shape.
And with deliverability rules changing at a breakneck pace, we’ll make sure you land in the inbox and not the spam folder and stay ahead of the game.
Ready to revolutionize your approach? Let’s go!
AI-Powered Email Marketing 🤖watch the full 14-min video here
Video published: February 14, 2025
If email marketing feels like a slog, Peyton Fox’s tutorial on How To Speed Up Your Email Marketing With AI might just save your sanity.
In this intriguing walkthrough, Peyton dives into Claude AI, an alternative to ChatGPT, tailored for sharper, more human-sounding email marketing content. Unlike its more famous cousin, Claude excels at digesting brand voice, creating clever headlines, and generating on-point CTAs. Peyton’s example? A quirky campaign for the bidet brand Tushy, complete with laugh-out-loud taglines like “Love at First Wipe.”
From feeding Claude brand data to uploading competitor email examples, Peyton reveals how you can craft high-quality campaigns with minimal effort—all while keeping things fun, fast, and hyper-relevant.
Key Takeaways:
- 📄 Claude AI shines at capturing brand tone: Turning brand guidelines into witty, ready-to-use email copy.
- 🚀 Feeding Claude structured data (like past campaigns): Boosts creative ideas, cutting hours from your workflow.
- 💡 Stuck on CTAs? Claude delivers clever ones like “Stop and smell the potty” for product campaigns.
- 📊 Address customer concerns easily: Upload reviews and Claude crafts emails that respond to pain points directly.
Mastering Cold Emails: Lessons From the Frontlines 🚀watch the full 14-min video here
Video published: July 15, 2024
Cold email marketing has evolved—big time. In this episode of SharkPreneur, I break down how my team helps businesses generate millions in revenue through smart, scalable cold email campaigns.
The game has changed. Spam filters from Google and Yahoo are stricter than ever, so you can’t just wing it anymore. At EOC, we set up 20-100 domains and 60-300 email accounts per campaign to keep our clients’ emails hitting inboxes. From creating compelling copy to managing massive email infrastructures, we do the heavy lifting so our clients can focus on closing deals.
We’ve helped startups book meetings that led to over $1M in new revenue, and unicorns like Tomorrow.io dominate their markets. With the right infrastructure, lists, and strategy, cold email isn’t just effective—it’s transformational.
Key Takeaways:
- 📩 Precision at scale: We manage up to 3,000 email inboxes for clients, ensuring every message reaches its audience.
- 🛠️ It’s all about infrastructure: Proper DNS setup (SPF, DKIM) and randomized copy are critical to avoid spam blacklists.
- 💰 Real results: One 10-person startup earned $1M+ in revenue from meetings we booked. Cold email works if done right.
- 🌍 Lean and efficient: My 9-person global team runs massive campaigns by leveraging tech and proven systems.
Major Gaps in Email Deliverability: Are You Keeping Up? 📧read the full 911-word article here
Article published: February 14, 2025
Email: the lifeline of modern communication—yet Sinch’s 2025 “State of Email Deliverability” report unveils a sobering reality.
The report, based on insights from 1,100 global email senders, reveals alarming gaps in email deliverability practices, fueled by non-compliance with critical new sender requirements from Google and Yahoo.
Shockingly, 70% of senders fail to monitor their reputation using Google Postmaster Tools, and over half neglect blocklist monitoring entirely. Add to this the fact that 39% rarely clean their email lists, and you’ve got a recipe for disaster—spam folders, missed audiences, and wasted effort.
With stricter filters and an 11% rise in DMARC adoption, it’s clear that businesses must act now to stay visible in inboxes.
Key Takeaways:
- 📊 78.5% of senders value deliverability highly: 53% fail to monitor blocklists, risking reputation and email performance.
- 📋 Compliance is crucial: 79% of senders adopting new Google/Yahoo rules updated email authentication to meet the stricter standards.
- 💡 Ignored best practices hurt: 39% rarely clean lists, while 10% still buy email addresses, amplifying deliverability issues.
- 📈 DMARC adoption is rising: With an 11% increase, signaling growing awareness of email security and compliance.
My Last $.02
The landscape of email marketing is evolving faster than ever, and staying at the top means getting to know the tools, techniques, and insights that drive results. Whether it’s leveraging AI to save time and ignite creativity, scaling cold emailing to close dream clients, or preventing disastrous deliverability errors, the stakes are higher than ever.
Your inbox is your advantage—don’t let it go blunt.
Until next time, happy emailing!
Adam
The post Speed, Creativity, and Fun: Transforming Email Marketing with AI appeared first on Email Outreach.