Something massive is on the horizon with email marketing. AI is redefining the rules. Cold outreach is changing. And companies that are banking on the same old tricks? They’re already behind the curve.
This week, we’re discussing the future of email marketing—how automation, behavior-based approaches, and AI-powered tools are leveling the playing field. And, I’ll share with you the cold email tactics that acquired Fortune 500 clients and the small business revenue hacks that are generating real revenue in 2025.
If you’re still thinking of email as “just another marketing channel,” it’s time to rethink. Let’s get started.👇
The Future of Email Marketing Is Here—Are You Ready? 📩read the full 437-word article here
Article published: January 20, 2025
Email marketing isn’t dead—it’s just evolving at breakneck speed.
That’s the message from Newswires’ latest article, “Five New Courses Address Challenges in the Rapidly Evolving Email Marketing Industry.” Kath Pay, the brains behind the program, isn’t just teaching tactics—she’s rewiring how marketers think about engagement, strategy, and conversion.
With companies bringing email marketing in-house, the demand for smarter, more effective campaigns has never been higher. From persuasive design to lifecycle automation, these courses promise hands-on training designed for real-world impact.
Are you ready to transform your email game?
Key Takeaways:
- 📈 Email marketing still delivers high ROI: But companies struggle to keep up with AI-driven personalization and design advancements.
- 🧠 Behavioral science meets email strategy: Kath Pay’s courses blend psychology and data to craft more persuasive and engaging emails.
- 📬 Lifecycle automation is the future: Marketers will learn how to create automated workflows that guide customers through personalized email journeys.
- 🚀 Future-proofing is essential: Emerging trends like AMP, iOS18 updates, and AI-powered testing demand new skills to stay competitive.
Mastering Goals, Cold Emailing & Growth 🚀watch the full 27-min video here
Video published: January 14, 2025
In my conversation with Growth Now Movement with Justin Schenck, I shared why I focus on clear, actionable goals instead. It’s not about setting a plan in stone—it’s about staying flexible and pivoting when needed.
That adaptability helped me scale my cold email agency, acquire and flip a newsletter from 5K to 250K subscribers, and work with startups all the way up to Fortune 500s.
Most people hate cold emails because they get them wrong. But done right, they’re the most effective way to connect with the right people—just ask Disney, Amazon, and Goldman Sachs, who all became clients of my first startup through cold outreach.
Key Takeaways:
- 🔥 Cold emails work when done right: My first startup landed Disney, Amazon & Goldman Sachs just through well-crafted cold emails (10:25).
- 💡 Adaptability beats rigid planning: Entrepreneurs who pivot quickly often end up in better places than they originally planned (1:39).
- 📧 Email outreach is about precision: Sending mass emails doesn’t work anymore; today’s cold outreach requires high-quality targeting & airtight infrastructure (6:27).
- 🛠 Growth is about small optimizations: There’s no magic formula—scaling cold email success comes from 2-5% improvements in copy, infrastructure & timing (5:59).
Small Business Growth with Email Marketing 📩 Watch the full 27-min video here
Video published: January 17, 2025
Here’s the thing: email marketing is still king. Unlike social media algorithms that change overnight, your email list is yours, making it one of the most reliable ways to engage customers and drive sales.
The trick? Personalization. Sending mass emails won’t cut it anymore. Instead, smart tools like Seventh Sense analyze recipient behavior and send emails at the perfect time for engagement.
Want a high-converting strategy? Offer valuable freebies (like guides or discounts) to grow your email list—then nurture those leads with content that keeps them coming back.
Key Takeaways:
- 🔥 Email marketing is still the most effective tool: Unlike social media, an email list is an owned asset that builds direct customer relationships (6:51).
- 💡 Personalization is key to engagement: Tools like Seventh Sense optimize send times, increasing open rates and customer interaction (7:23).
- 📧 Use lead magnets to grow your list: Free resources like e-books or discount codes encourage sign-ups and build long-term loyalty (7:23).
- 🛠 AI can be your personal marketing mentor: ChatGPT can create tailored strategies to help you scale and automate your outreach effectively (10:33).
My Last $.02
The email marketing landscape is changing quickly—and the winners of the brands? They’re the ones who are adopting smart automation, AI-powered personalization, and strategic cold outreach before their competitors get a whiff.
The mass email blasts and one-size-fits-all follow-ups are behind us. The top performers are leveraging precision, psychology, and AI to get into the inbox and convert at scale.
So the question isn’t if email marketing still works—it’s whether you’re using it the right way.
Until next time, happy emailing!
Adam
The post Email Marketing Is Changing Fast—Are You Falling Behind? appeared first on Email Outreach.